February New Arrivals for Wellness & Food

February’s new arrivals are here at Amaranth, featuring fresh additions across food, wellness, and self-care. From traditional tallow-based products and new gardening seeds to skincare, supplements, and protein powders, this month’s lineup is all about nourishing daily routines and seasonal preparation.

Northern Wildflowers

Founded in 2012 in Sudbury, Ontario, this Canadian seed company specializes in native wildflower, vegetable, and fruit seeds grown to thrive in northern climates while supporting pollinators and local ecosystems. What began as a backyard experiment has grown into a national leader in Canadian-grown native seed, partnering with small organic farmers and wild seed collectors across the country. They donate at least 1% of annual sales to projects supporting food security, habitat restoration, and community greening.

Available at: Arbour Lake, Southland, and 130th.

Products we’ll be carrying:

• Native wildflower seed packets

• Pollinator-friendly wildflower mixes

• Vegetable seed packets

• Fruit seed packets

Euphoriel

Is a Calgary-made, woman-owned skincare brand founded by Abby Raheem and created for hypersensitive and acne-prone skin. Their concentrated, waterless formulas are crafted like whole food for the skin and are vegan, cruelty-free, hypoallergenic, and non-GMO.

Available options:
• Mango Body Butter (60 ml) – A whipped blend of mango, cocoa, shea, and murumuru butters designed for normal to sensitive skin, supporting deep hydration and visible radiance.
• Shea Body Butter (60 ml) – A richer shea-based body butter formulated for dry and sensitive skin, ideal for deeper moisture and colder climates.
• Golden Body Oil (50 ml) – A lightweight blend of avocado, moringa, marula, and jojoba oils that absorbs easily, supports skin elasticity, and can be layered with a body butter for extra nourishment.

Beauty From Bees

Was founded by Michelle in Marwayne, Alberta, with a mission to create truly natural, affordable skincare. The brand was born during Michelle’s first pregnancy in 2008, when she became deeply aware of how many toxic products were part of everyday life. After years of extreme migraines and daily pain medication use, Michelle discovered gluten was a major trigger and began re-evaluating everything she put in and on her body. After more than a decade of formulating products for herself and her family, Beauty From Bees was created to help others access clean, gentle skincare that supports the body’s natural balance. All products are thoughtfully made with minimal, purposeful ingredients designed to nourish skin without irritation.

Available Products:

• Body Serum — Ultra Nourishing
  Designed to rebuild the skin’s natural moisture system using just six simple ingredients: avocado oil, castor oil, coconut oil, shea butter, beeswax, and rosemary extract. Helps hydrate, support collagen, improve elasticity, and strengthen the skin barrier. Best applied to damp skin after showering to lock in moisture.

• Body Wash — Vanilla
  A concentrated, coconut-based cleanser infused with probiotics to gently cleanse while keeping skin soft and balanced. Seaweed, lactic acid, and glycerin help smooth and replenish the skin. A little goes a long way, especially when used with a loofah.

• Shampoo — Unscented
  Formulated with probiotics and lactic acid to help rebalance the scalp’s microbiome for healthier hair growth. Shea butter, seaweed, and beeswax nourish and seal in moisture without buildup.

• Conditioner — Unscented
  Made with bio-compatible oils like jojoba and glycerin to mimic the scalp’s natural moisture, restoring softness, shine, and balance.

• Face Oil — 15 mL
  A lightweight blend of olive squalene, marula, argan, and pomegranate oils that deeply nourishes without feeling greasy. Designed to replace both moisturizer and eye cream, simplifying your skincare routine.

• Vitamin C Cleanser
  Infused with vitamin C and probiotics and formulated at a skin-friendly pH of 5 to support the face’s natural acidity. Gentle enough for the eye area, with one bottle designed to last 4–6 months.

• Face Spritz
  A soothing toner made with chamomile, rose, and honeysuckle flower waters, plus probiotics and vitamin C. With a precise pH of 4, it helps calm inflammation and support healthy skin across all skin types.

Divine Escape

Is a Calgary-based brand inspired by the belief that natural and organic healing is essential for both body and spirit. Their products are thoughtfully crafted using locally sourced, plant-based, paraben-free ingredients and are uniquely infused with the ancient energy of Reiki healing—bringing intention, balance, and restoration into everyday self-care rituals. Designed to nourish the skin while calming the nervous system, Divine Escape blends modern wellness with time-honoured botanical traditions.

Available Products:

• Lavender Foam Bath
  A luxurious, plant-based formula that creates rich, lasting bubbles with just one capful. Gently cleanses while moisturizing the skin, and can be enjoyed as a bubble bath or used as a silky body wash in the shower.

• Eucalyptus Soak Salts
  A calming blend of Epsom salts, raw pink Himalayan sea salt, and pure lavender and eucalyptus oils. Designed to relax the body, quiet the mind, and awaken the senses during a restorative soak.

• Calendula Salve
  A multi-purpose healing balm infused with onsite-grown calendula flowers, solar extracted to preserve their full skin-soothing properties. Calendula is known for its anti-inflammatory, antimicrobial, and regenerative benefits—ideal for dry, irritated, or damaged skin, including eczema, bug bites, scrapes, and cracks.

• Menthol Spray

• Calendula Body Butter
  A deeply nourishing body butter made with calendula, whipped shea butter, hemp seed oil, almond oil, and raw cocoa butter. Helps calm inflammation, support skin regeneration, and reduce the appearance of scars and stretch marks.

Tanit

Founded by husband-and-wife duo Zohra and Mehdi, Tanit was created to merge modern personal care with a deep commitment to protecting the planet. Their products are made with natural, scientifically backed ingredients and packaged in 100% biodegradable, compostable cardboard, offering an eco-friendly alternative to traditional plastic deodorants. An interesting fact: Tanit’s deodorants are clinically proven to provide up to 48 hours of odour protection while remaining gentle enough for sensitive skin.

New Product we’ll be carrying:

• Tanit Deodorant – Forest — 60 g
  Scent notes: sandalwood, rosemary, juniper, and sage
  Magnesium hydroxide, probiotics, zinc ricinoleate
  Plastic-free, goes on clear, absorbs moisture without blocking sweat

Plumpp

Purple Sea Moss is wild-harvested from the waters of Saint Lucia and sun-dried in small batches, resulting in a vibrant purple sea moss naturally rich in minerals and antioxidants called anthocyanins. Once rinsed and soaked, it transforms into a smooth gel that can be added to smoothies, juices, or used topically as part of a skincare routine. Did you know purple sea moss gets its colour from anthocyanins, the same plant compounds found in blue and purple fruits and vegetables.

Products we’ll be carrying:

• Purple Sea Moss — dried, raw

Suggested use: Raw sea moss can be soaked and blended into a gel and enjoyed in small daily amounts, added to foods or beverages, or applied topically.

ALT - Clear Protein

Clear Whey Protein offers a refreshing alternative to traditional protein shakes, using grass-fed whey isolate that’s purified to create a light, juice-like texture rather than a milky consistency. Naturally flavoured and sweetened with monk fruit and stevia, this clear protein delivers 20 g of protein per serving without artificial dyes or sweeteners. The purification process allows for a high protein concentration while keeping the drink thin, smooth, and easy to enjoy.

Products we’ll be carrying:

• Cherry Vanilla

• Pineapple Kiwi

• Passionfruit

AquaOmega

Is a Canadian-made omega-3 supplement brand focused on quality, transparency, and innovation. Their fish oils are made from wild-caught, sustainably sourced anchovies and are manufactured, flavoured, and packaged in Canada, with each lot IFOS-tested for purity and quality. An interesting fact: AquaOmega oils are delivered in triglyceride form, the natural form found in fish, and contain no fillers, artificial flavours, or sweeteners.

Products we’ll be carrying:

• AquaOmega Balanced Arthritis Liquid (Lemon) — 225 mL
  9019305 | Lemon-flavoured, sweetened with monk fruit | ½ tbsp daily

• AquaOmega Balanced Capsules — 120 softgels
  9019313 | Unflavoured | 4 capsules daily

Gaia Organics

Is a 100% organic, Alberta-based brand with products handmade locally in Cochrane, AB, using seed oil–free, regenerative animal fats and clean, thoughtfully chosen actives. Their line spans both grocery and wellness, from beef tallow potato chips to nourishing tallow balms, soaps, and sun & bug products—crafted without synthetic fragrance, parabens, phthalates, or endocrine disruptors. An interesting fact: Gaia uses raw honey in many of their formulas for its natural ability to support skin renewal, hydration, and healing.

Products we’ll be carrying:

• GAIA Tallow Balm Smokey — 2 oz
  Grass-fed beef tallow, raw honey, lemon essential oil

• GAIA Bison Tallow Balm Matcha
  Bison tallow, matcha powder, jojoba oil, vitamin E

• GAIA Bison Tallow Balm Lemon
  Grass-fed bison tallow, raw honey, lemon essential oil, vitamin E

• GAIA Goat Milk + Honey Hand Soap
  Seed oil–free liquid tallow soap with goat milk, raw honey, lemon, rosemary, and peppermint

Gaia Organics Beef Tallow Potato Chips are Organic, and delivering a crisp, satisfying crunch with a slightly bolder salt profile. Made with 100% Canadian-sourced ingredients, including organic potatoes and Vancouver Island sea salt, these chips are produced in small batches using a thoughtful, traditional approach. We’ll be the only retailer in Calgary carrying Gaia Organics Beef Tallow Potato Chips.

Humble Rumbles Cheddar & Sour Cream Potato Chips

Are the ultimate savoury snack, combining rich, real cheddar flavour with a perfectly tangy sour cream finish. Made with organic, ridged potatoes and cooked in high-oleic sunflower oil, these chips deliver a bold yet balanced crunch that’s creamy, cheesy, and seriously addictive. Family-owned and Canadian, Humble chips are non-GMO, certified plastic negative, and crafted with simple, organic ingredients — making snack time feel just a little bit better.

Beefys Own

Founded by a family looking to eliminate seed oils without giving up their favourite snack, Beefy’s Own began by frying potatoes in beef tallow, creating a crisp, savoury chip that quickly gained attention online. What started as small-batch drops that sold out instantly grew into a dedicated production facility by 2023, allowing the brand to meet growing demand across the country. Today, Beefy’s Own focuses on seed-oil-free chips made with simple, high-quality ingredients and bold flavour.

• Salt & Pepper

• BBQ

• Salt & Vinegar

Hola Mila Tortilla Chips

Inspired by traditional Aztec nixtamal techniques, this LA-based brand creates organic corn tortilla chips that honour centuries-old methods while delivering bold, authentic flavour. Their chips are fried in beef tallow, a staple in traditional Mexican cooking and finished with sea salt for a rich, satisfying crunch.

Tallow & Fries

Tallow & Fries makes premium frozen fries cooked in beef tallow using simple, recognizable ingredients, bringing old-school cooking back into modern kitchens. The brand skips seed oils, gluten, and unnecessary additives, focusing instead on bold flavour and minimal processing.

Available options:
• Straight-Cut Fries with Sea Salt (frozen)
• Sweet Potato Fries (frozen)

As February unfolds, we’re excited to continue bringing in new products and brands that align with our values and support everyday wellness. Each addition is thoughtfully chosen with quality, intention, and care in mind. Thank you for continuing to explore what’s new with us — we can’t wait for you to discover these latest finds in-store.