What’s New This May At Amaranth.
There’s always something new to discover at Amaranth, and May is no exception. This month, we’re highlighting a mix of local favourites, better-for-you staples, and innovative wellness products, all made with quality ingredients you can feel good about.
King Oscar
Known for its premium, wild-caught sardines sourced from Norway’s pristine, icy fjords and coastal waters. Their world-famous brisling sardines are made using exceptionally small and tender fish, lightly smoked in oak-wood ovens for a rich, delicate flavour and smooth texture. Packed by hand into BPA-NI, recyclable aluminum cans, each tin reflects generations of quality and care. These protein-rich sardines are a simple, nourishing addition to everyday meals, whether enjoyed on their own or added to salads, toast, or pasta.
Products:
•King Oscar Kippered Herring
•Sardines in Jalapeño
• Sardines in Olive Oil
• Sardines in Dijon Mustard
• Sardines in Lemon
• Sardines in Water
• Sardines Mediterranean Style
Schar - Bagels
Continues to expand their trusted gluten-free lineup with their new Gluten-Free Plain & Everything bagels. Soft, chewy, and made with high-quality gluten-free ingredients, these bagels offer a satisfying option without compromising on taste or texture.
Perfect for toasting, they’re a versatile addition to your routine, whether you keep it simple with butter or cream cheese, or build something more filling with avocado, eggs, or your favourite sandwich toppings. A convenient, go-to option for quick breakfasts, easy lunches, or anytime snacks.
Products:
Better Bovine -NEW Pepperoni Sticks
Adds to their lineup with simple, no-nonsense Beef Sticks made with just four ingredients: 100% grass-fed beef, sea salt, apple cider vinegar, and a collagen casing. With 0g sugar and 29g of protein per pack, they’re a clean, protein-rich option you can feel good about.
Perfect for on-the-go snacking, post-workout fuel, or an easy addition to your day when you need something satisfying without the extras.
Products:
• Beef Sticks
Chuck - Coming Soon
Introduces a new take on dried meat snacks with their naturally fermented, cold-smoked beef sticks made from grass-fed Canadian beef. Soft, flavourful, and made with simple, recognizable ingredients, these aren’t your typical dry or overly processed snack.
With 7g of protein per stick, just 1g of sugar, and only 50 calories, they’re an easy, satisfying option for busy days when you want real food without the extras. Gluten-free, keto-friendly, and free from artificial ingredients, Chuck sticks are a convenient, better-for-you snack you can feel good about.
Products:
• Beef Sticks – Single
• Beef Sticks – 10 Pack
Valbella Gourmet Foods
It is rooted in European tradition and a passion for quality, crafting premium meats in Canmore, Alberta, since 1978. What started as a small family operation has grown into one of Western Canada’s most recognized meat producers, known for its carefully made sausages, charcuterie, and specialty products.
We’re excited to bring in more unique, high-quality offerings, including a selection of game meats and traditional European-style charcuterie. Made with time-honoured techniques and premium ingredients, these products are perfect for charcuterie boards, entertaining, or elevating everyday meals.
Currently available at our Arbour Lake and Southland locations.
Products:
• Game Landjäger (2 Pack)
• Bündnerfleisch Sliced
• Smoked Bison (Sliced)
• Venison Salami
• Smoked Salmon Fillet
Wild Canadian Seafood
Brings simple, high-quality seafood straight from Canada’s clean waters. Their selection of wild-caught sardines and herring offers a naturally rich source of omega-3s, with clean ingredients and great flavour you can enjoy anytime.
Packed in BPA-free cans and offering 10g of protein per serving, these are an easy, nourishing option for quick meals, snacks, or adding to salads and toast. A true Canadian staple, made for convenience without compromising on quality.
Products:
• Smoked Sardines – 180g
• Herring with Cracked Pepper – 180g
• Smoked Kippered Herring – 180g
Fussy
Is a UK-based brand on a mission to reduce single-use plastic in everyday routines, offering thoughtfully designed personal care products that are backed by science, not buzzwords. Their refillable system allows you to purchase a reusable bottle once, then simply restock with recyclable refill cans, a more sustainable alternative to traditional plastic packaging.
Their hand soaps and body washes are made with skin-friendly, plant-based ingredients that cleanse while helping to maintain your skin’s natural moisture. With a creamy lather and gentle, effective formulas, they’re designed for everyday use without drying out your skin. The refill cans add a fun, satisfying touch (yes, they pop!) and can be recycled infinitely.
Available in soft, fresh scents like Coconut Milk, Lavender Fields, and All at Sea, these are easy swaps for a more low-waste routine — without compromising on quality or experience.
Products:
• Hand Soap Bottle – Lilac
• Hand Soap Bottle – Mint Green
• Hand Soap Refill – Lavender Fields (240ml)
• Hand Soap Refill – Coconut Milk (240ml)
• Body Wash Bottle – Lilac
• Body Wash Bottle – Mint Green
• Body Wash Refill – Lavender Fields (320ml)
• Body Wash Refill – All at Sea (320ml)
SUKU Vitamins
Expands their lineup with new Greens Multivitamin Gummies for both adults and kids, offering a simple and enjoyable way to support everyday wellness. Made with a blend of superfood greens, fruits, vitamins, and minerals, these gummies are designed to make daily nutrition feel easy and accessible.
The adult formula is powered by 62 superfoods to support immune function, skin health, and overall vitality, while the kids formula includes 52 superfoods to help support growth, strong bones, and immune health. With just two gummies a day, they’re a convenient addition to your routine for both you and your family.
Products:
• Greens Multivitamin Gummies (Adult) – 28 Gummies
• Kids Greens Multivitamin Gummies – 28 Gummies
Yemaya - New Flavour
Introduces a new Soursop Sea Moss Gel, made from 100% wildcrafted sea moss sourced from the pristine, marine-protected waters of St. Lucia. Crafted in small batches and free from fillers and preservatives, this nutrient-dense superfood is known for its naturally occurring vitamins and minerals that support overall wellness.
With a creamy, tropical flavour and a light tartness, the soursop blend is a refreshing way to support digestion, immune health, and daily vitality. An easy addition to smoothies, drinks, or enjoyed on its own.
Products:
• Sea Moss Gel – Soursop (454g)
Healing Moss
Is rooted in Caribbean tradition and a passion for natural wellness, using wildcrafted Jamaican sea moss that is sustainably harvested and carefully prepared to preserve its mineral-rich benefits. Their new Blue Majik Sea Moss Gel is crafted in Canada and blended with blue spirulina, offering a vibrant, nutrient-rich addition to your routine.
Made with just four simple ingredients: wildcrafted sea moss, blue spirulina, alkaline water, and lemon juice. This gel supports recovery, cellular balance, and helps combat inflammation and oxidative stress. A clean, powerful option for those looking to incorporate more whole-food nutrition into their day.
Products:
• Blue Majik Sea Moss Gel (454g)
AllFat
Founded by a husband-and-wife duo in Burnaby, BC, creates thoughtfully made tallow-based products that blend traditional ingredients with modern skincare needs. Just in time for Mother’s Day, their Tallow Discovery Kit offers a simple way to experience the benefits of this nourishing, skin-supportive ingredient.
Each cream is made with a base of 100% grass-fed and finished beef tallow and organic cold-pressed jojoba oil, then paired with carefully selected ingredients to support different skin needs, from calming and hydrating to restoring and balancing. Complete with four mini creams, a jade gua sha, and a travel pouch, it’s a beautiful introduction to tallow skincare or a thoughtful gift.
Products:
• Tallow Discovery Kit (Includes 4 Mini Creams, Jade Gua Sha & Travel Pouch)
STAYWYLD
Founded in Pemberton, BC, Stay Wyld was created with a mission to share the benefits of functional mushrooms in a simple, accessible way. Setting themselves apart, all of their mushrooms are certified organic and grown in Canada, and they’ve introduced a unique format, fast-acting, dissolvable strips that deliver targeted wellness support on the go.
Their LST strips melt in your mouth for quick absorption, offering convenient support whether you’re looking for clean energy or immune support. With thoughtfully selected ingredients like Lion’s Mane, adaptogenic mushrooms, and essential vitamins, they’re an easy addition to your daily routine, no pills or powders needed.
Products:
• LST Energy Strips – 30 Strips
• LST Immunity Strips – 30 Strips
Birch Babe
Is a female-led, family-run skincare brand based in Ontario, Canada, focused on creating effective products using sustainably sourced, EcoCert, and Fairtrade ingredients. With a commitment to low-waste and plastic-conscious packaging, their line blends thoughtful formulations with everyday skincare essentials.
From gentle exfoliation to deep hydration and brightening support, each product is designed to work with your skin, using ingredients like aloe vera, rosehip, vitamin C, and hyaluronic acid to help calm, nourish, and support a healthy-looking complexion. Simple, effective skincare with a focus on both results and sustainability.
Products:
• Gentle Face Scrub
• Cleansing Gel – 120ml
• Hydrating Face Cream – 60ml
• Brightening Vitamin C Serum – 30ml
As always, each product we bring in is thoughtfully chosen with quality, intention, and care in mind. Whether you’re discovering a new favourite, restocking everyday essentials, or simply exploring something different, we hope these new finds inspire you in your daily routine. You can find these products in-store at your local Amaranth or shop conveniently through Instacart. Thank you for continuing to support Amaranth. We can’t wait for you to experience what’s new.